I help organizations and professionals turn digital presence into measurable growth
Digital marketing, strategy, and training for NGOs, startups, and purpose-driven brands
Most organizations don’t lack effort — they lack direction:
Posting content with no real impact
and that’s common…
Content that has no real impact is typically noise resulting from a lack of clear strategy, purpose, and audience understanding. To create impactful content, you need to shift your focus from quantity to quality and engagement.
Investing in digital tools without strategy
as if this will solve your issue…
Investing in digital tools without a clear strategy is widely considered a recipe for failure. While technology can offer significant benefits, successful implementation depends entirely on alignment with overall business goals and a structured plan for change.
Training teams that don’t retain or apply skills
what a waiste of good-earned money…
And here comes my role in identifying the people worth investing your money in 🙂
Working hard online but seeing little return
I’ve seen so many people and companies lose hope in their efforts because of those little returns…
It can be discouraging to work hard online without seeing significant results, a common issue that often stems from misdirected effort, outdated strategies, or a lack of clear goals.
A structured, human-centered approach to digital growth
Clear positioning, messaging, and digital roadmaps
Content, campaigns, and systems that perform
Practical, hands-on learning that sticks
Trusted by NGOs, institutions, and businesses across Lebanon and the region.















Each need has its client. That's why you shouldn't hesitate to contact me if you need the following:
Digital Strategy & Consulting
Content & Campaign Execution
Training & Capacity Building
If you like reading, I write articles related to:
- Digital Marketing
- Communications
- Content Creation & Filming
About me:
The AM Shift
The AM Shift is a creative media initiative founded by Georgio Abi Mansour and Kholoud Gharib, built around the idea that “underground doesn’t mean invisible.”
Through short cinematic interviews, documentaries, and creative visuals, The AM Shift showcases authentic voices across music, art, film, photography, and entrepreneurship. The project blends documentary realism with artistic storytelling, capturing the passion, struggles, and ambitions of the new generation of Lebanese creatives. Beyond just content, the AM Shift serves as a community movement.
A safe space for self-expression and collaboration. Each episode or feature invites audiences to discover the human stories behind talent, proving that creativity thrives even in the most challenging environments.
