#1 Start a recommendation guide:
This tactic is a smart and creative way to engage your audience beyond your core product or service. By tapping into your audience’s secondary interests, like travel or culture, you add value to their experience, making your brand more relatable and memorable.
For a food business:
- The “Places to visit after eating in X city” guide encourages engagement by connecting food with local culture, creating a lifestyle experience around your brand. It positions your business as a local expert and appeals to travelers and locals looking for recommendations.
For a fashion business:
- A “Museums to visit based on your style” guide cleverly combines fashion and art, tapping into your audience’s aesthetic interests. It aligns your brand with culture and creativity, enhancing your positioning as more than just a product seller but a curator of experiences.
Both ideas foster deeper connections with your audience, promote your brand’s values, and expand reach through non-direct promotional content. It’s a form of content marketing that feels organic and could also increase share-ability.
#2 Venn Diagram:
A Venn diagram is a visual representation of the relationships between different sets. It consists of circles that overlap, with each circle representing a set. The overlapping areas show the common elements shared between the sets, while the non-overlapping areas represent elements that are unique to each set.
This format always comes back after a few weeks. Brands find it relevant to target common beliefs. Create a diagram of traits and interests of your customers.
#3 Typography in Focus:
Highlighting typefaces is effective for businesses like museums, tourist destinations, and cultural venues because typography establishes the tone for visitors, shaping their expectations and sparking their imagination.
#4 Brand's favourite lists:
Celebrity favorite lists often lead to significant growth for other brands. Companies should leverage this format to promote themselves and their partners by creating their own “favorite lists” or year-end roundups. Sharing these on Instagram can boost engagement and visibility for both the brand and its collaborators.
#5 Embedding unique mock-ups:
Using templates like fake billboards, “guy with a sign” memes, and DOOH screen mockups are effective because they allow brands to embed relevant messaging into engaging visuals. This approach is why CGI video content initially gained popularity. Mockups often go semi-viral, paving the way for CGI content to achieve massive viral success.
#6 Use real-time negative comments:
#1 Curation:
#2 Beliefs:
To make people share your content organically. Memes, rants, and hot takes are formats that people believe in and often reshare them as their own.
#3 Consciousness:
Many Instagram brands fail to emphasize the purpose behind their collaborations, making giveaways and brand events come across as self-serving. To avoid this, highlight how your collaboration benefits the community. Simply stating “To celebrate XYZ” in a PR post can feel uninspired, so focus on conveying the real value your partnership brings to your audience.
Stolen Exposure Strategy:
One effective strategy is newsjacking — taking advantage of current events or trending news to promote your brand or content. Here’s how you can ethically implement this:
Stay Alert: Keep an eye on trending topics, news, or viral hashtags that align with your brand values.
Quick Content Creation: When a relevant topic emerges, create content quickly that ties your brand to that event or trend. This could be a meme, a short video, or a tweet.
Add Value: Make sure the content is not just opportunistic but adds some value or offers insight related to the trend.
Relevant Hashtags: Use trending hashtags to increase the likelihood of your content being seen by a broader audience.
For example, if a major event happens in your industry, quickly create a post or story offering a unique angle or advice that relates to the news. This keeps your content fresh, timely, and likely to gain more reach.
